Arthouse Hotel
Illustration and Brand Identity System for Arthouse Hotel NYC
Client
Arthouse Hotel NYC
Agency
DG Coterie
Services
Illustration, Graphic Design, Logo Design, Art/Creative Direction
Release Date
August 29, 2017
Rebranding a Vintage Boutique Hotel in New York City's Upper West Side
Formerly the NYLO New York City, this Upper West Side boutique hotel needed a brand refresh when it transitioned into Arthouse Hotel NYC. This included art direction on a new logo and brand identity, with an updated color palette, typography, and artwork elements that would capture the spirit of the neighborhood as well as celebrate its history and arts-and-culture traditions.
Hotel Evergreen Map
Visual Direction
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb3421223e3f09b867d367d_artlabkma-arthouse-hotel-evergreen-map-visual-inspiration.png)
Initial Sketches
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb34425c6f9b7716209bd72_artlabkma-arthouse-hotel-evergreen-map-sketches-1.jpg)
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb344324971e8ab4ff179dd_artlabkma-arthouse-hotel-evergreen-map-sketches-2.jpg)
Initial Drafts
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb344db43c37a36df8975b5_artlabkma-arthouse-hotel-evergreen-map-drafts-1.jpg)
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb4374b2cdfab93e0ca6eb1_artlabkma-arthouse-hotel-evergreen-map-final-illustration.jpg)
Illustrated Vignettes
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb34db5404cdd9154661002_artlabkma-arthouse-hotel-nyc-illustrated-vignettes.png)
Branding Samples
![](https://uploads-ssl.webflow.com/5fb31e21d8dba65ffbe080dc/5fb34e2ecb1bfc08dff8eca1_artlabkma-arthouse-hotel-nyc-branding-web.png)