Arthouse Hotel

Rebranding a Vintage Boutique Hotel in New York City's Upper West Side

Formerly the NYLO New York City, this Upper West Side boutique hotel needed a brand refresh when it transitioned into Arthouse Hotel NYC. This included art direction on a new logo and brand identity, with an updated color palette, typography, and artwork elements that would capture the spirit of the neighborhood as well as celebrate its history and arts-and-culture traditions.

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Hotel Evergreen Map

Visual Direction

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Initial Sketches

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Initial Drafts

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Illustrated Vignettes

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Branding Samples